Email Marketing Specialist (Part-Time)
Position Overview
Here at OOFOS, we live to make people feel better. We are the leading brand in a category we pioneered 13 years ago that is vastly growing - recovery footwear. We did this by launching proprietary foam technology that is scientifically proven to make people feel better in our footwear. This technology is OOfoam™.
OOFOS is seeking a part-time eCommerce Email Marketing Specialist who will work as a member of our Direct-to-Consumer (DTC) team, reporting to the eCommerce Marketing Manager. This role will support our fast-growing e commerce business and gain valuable experience in email/site design, DTC marketing, e-commerce, and customer engagement. This role will support both the U.S. and CAN businesses.
Essential Duties & Responsibilities
- Design weekly email campaigns and make design updates to existing email flows.
- Design website assets for the homepage and various collection pages as needed to ensure consistency in e-commerce and brand look and feel.
- Work with the Social Media team to ensure email, web and social communications are aligned.
- Use the Klaviyo email platform and manage the email & SMS calendar including buildouts and scheduling.
- Utilize platform data to identify key segments of consumers that can be re-targeted in unique ways to drive incremental revenue to the business and increase customer lifetime value.
- Track email & SMS data to maximize campaign performance, aiming for engagement, conversion, revenue, and growth goals.
- Stay on top of the competitive email landscape as well as email trends and best practices.
- Report out on findings to the team for visibility and awareness.
- Work cross-functionally to troubleshoot and resolve issues as they arise.
- Special projects as assigned.
Requirements:
- Bachelor's Degree in Graphic Design or related field.
- 2 - 4 years of experience in Graphic Design and portfolio of work required.
- Must have graphic design experience.
- Proficiency in key design tools such as Adobe Creative Suite (Photoshop & Illustrator), Figma, and Frontify.
- Proficient in Microsoft Office (Outlook, Word, and Excel), and Adobe Acrobat.
- Solid interpersonal skills with the ability to work effectively in a collaborative team environment.
- Strong grammatical skills, copywriting experience a plus!
- Multi-tasker who works well with defined deadlines.
- Excellent attention to detail.
- Must be relentless in maintaining a high level of quality throughout their work.
- Highly organized and calendar driven, with the ability to handle many competing priorities.
- This is a hybrid role with a minimum of two (2) days in office at our Braintree, MA HQ.
Leadership/Cultural Requirements:
- Cultural fit - matches up with the OOFOS OOsoul
- Highly motivated, organized individual with ability to prioritize multiple projects and deadlines.
- Self-starter who can identify new opportunities, analyze a problem and develop tactics/strategies to drive growth.
- Outstanding communication and customer contact skills required.
- Ability to work well in a team environment under tight deadlines.
