HOW IT ALL BEGAN
We began as a team of footwear veterans — friends dating back to the athletic footwear and running shoe boom of the ’70s and ’80s. What brought us together was a desire to fill a need for footwear that could help fitness enthusiasts recover from repeated workouts on hard surfaces. Stores are filled with athletic shoes designed to offer rebound and energy return — shoes that spring you forward when you’re exercising. What was missing was a material that could do the opposite: actually absorb shock after a workout. Two and a half years of tireless development later, we had a breakthrough on our hands. Revolutionary foam technology combined with a biomechanically engineered footbed. We’re proud to bring you OOFOS... footwear that can truly make your hard-working feet and body feel better.