Email Marketing Specialist

Position Overview:

At OOFOS, our mission is to make people feel good through our proprietary OOfoam™ technology and innovative footbed design, company culture, and community initiatives. We prioritize empathy, inclusivity, and creativity, leaving a lasting sense of WOW! We are committed to providing exceptional experiences for both our customers and employees, fostering a trusted and inclusive environment. You’ll have the autonomy and flexibility to develop your career and contribute to our innovative products, that enable people to live life in ultimate comfort.

We are seeking a results-driven Email Marketing Specialist to join our marketing team and lead our email and SMS marketing initiatives. This role is responsible for developing, executing, and optimizing multi-channel campaigns that drive customer engagement, retention, and revenue growth. The ideal candidate will have a deep understanding of email marketing best practices, automation workflows, and data-driven optimization strategies across both email and SMS channels.

Key Responsibilities:

Campaign Development & Execution

  • Design, build, and deploy email and SMS marketing campaigns across various customer segments and lifecycle stages.
  • Create compelling copy and collaborate with the Design team to develop visually appealing email templates and SMS/MMS messages.
  • Develop and maintain automated drip campaigns, welcome series, abandoned cart sequences, and re-engagement campaigns.
  • Coordinate campaign calendars and ensure timely delivery of promotional and transactional communications.

Data Analysis & Optimization

  • Monitor and analyze campaign performance metrics including click-through rates, conversion rates, and ROI.
  • Conduct A/B testing on subject lines, content, send times, and SMS messaging to optimize performance.
  • Generate regular reports and provide actionable insights to stakeholders on campaign effectiveness.
  • Use analytics to identify trends and opportunities for campaign improvement and audience segmentation.

List Management & Segmentation

  • Manage subscriber databases and maintain data hygiene across email and SMS lists
  • Develop and implement segmentation strategies based on customer behavior, demographics, and purchase history.
  • Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, CCPA) and SMS marketing guidelines.
  • Grow subscriber lists through lead magnets, opt-in campaigns, and integration with other marketing channels.

Technology & Platform Management

  • Manage email marketing platforms (such as Klaviyo, Braze, SendGrid, or similar) and SMS marketing tools.
  • Integrate marketing automation tools with CRM systems, e-commerce platforms, and other marketing technologies.
  • Stay current with platform updates, new features, and industry best practices.
  • Troubleshoot technical issues and coordinate with the Technology team when necessary.

Strategy & Collaboration

  • Collaborate with Marketing, eCommerce, Sales, and Product teams to align email and SMS strategies with overall business objectives
  • Develop customer journey mapping to identify touchpoints for email and SMS engagement.
  • Support product launches, promotions, and seasonal campaigns with targeted messaging strategies.
  • Contribute to overall marketing strategy with insights from email and SMS channel performance.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 1-3 years of experience in email marketing, digital marketing, or related roles.
  • Proven track record of managing successful email and SMS marketing campaigns.
  • Experience with marketing automation platforms and customer relationship management systems.

Technical Skills

  • Proficiency in email marketing platforms (Braze, Klaviyo, Iterable, or similar).
  • Experience with SMS marketing platforms (Twilio, Postscript, Attentive, or similar).
  • Strong understanding of HTML/CSS for email template customization.
  • Knowledge of marketing automation and workflow development.
  • Familiarity with analytics tools (Google Analytics, Triple Whale, platform-specific analytics).
  • Experience with A/B testing methodologies and statistical analysis.

Core Competencies

  • Excellent written communication skills with the ability to craft compelling copy for various audiences.
  • Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  • Detail-oriented with strong project management and organizational skills.
  • Understanding email deliverability best practices and compliance regulations.
  • Knowledge of customer segmentation and personalization strategies.

Preferred

  • Experience with e-commerce platforms (Shopify, WooCommerce, Magento).
  • Familiarity with graphic design tools (Canva, Adobe Creative Suite).
  • Understanding mobile optimization and responsive design principles.
  • Experience with lead generation and conversion optimization.
  • Knowledge of customer lifecycle marketing and retention strategies.

Leadership/Cultural Requirements:

  • Cultural fit is crucial – Strong desire to make people feel good and live our brand ethos is a must.
  • Bring a positive, solutions-oriented mindset and contribute to a collaborative team environment.
  • Demonstrates initiative, anticipates issues, and thrives in a dynamic, fast-moving environment.
  • Proactive, collaborative, and eager to learn within a growing team.
  • Use effective communication and listening skills.
  • Ability to work well in a team environment under tight deadlines.

Job Type: Full Time – Exempt, Hybrid based in Braintree, MA