Meet Duncan
Endurance. As a marathon runner and biker—someone who built their career at sportswear powerhouses like Reebok, it’s a concept I’m very familiar with. How could I not be? From pushing my own body, to thinking about the way others push theirs, I’ve done so much to explore just how amazing the human body is. But ironically, it was something I wasn’t seeking out at all that taught me the most.
The Story of project pink
OCTOBER, 2014
THE CAUSE CHOSE US
Duncan received a life-changing diagnosis. Stage four breast cancer—or as she referred to it, “treatable, non-curable cancer”. The news was shocking. At the time, she was well into her newest professional venture as Brand Leader & Marketing Director here at OOFOS. Regardless of how devastating the news was, her reaction was not to cry, but to live. To endure.
January, 2015
PROJECT PINK IS LAUNCHED
In honor of Duncan, we launched Project Pink as a way to give back and support the work of the Dana Farber Cancer Institute by donating a portion of sales made on OOFOS.com to Dana-Farber Cancer Institute and the Jimmy Fund for breast cancer research. We’ve additionally committed to annual campaigns such as our Project Pink-specific styles that we will donate 100% of profits from every October to the cause.
AUGUST 2015
THE PAN-MASS CHALLENGE
The Massachusetts-based bike-a-thon, which raises money for the Dana-Farber Cancer Institute, was another one of the ways OOFOS sought to support Duncan following her diagnosis. One of our founders, Lou, and Duncan rode the Pan-Mass together for the first time the summer of 2015 and it’s become an OOFOS running (or riding) tradition.
OCTOBER, 2017
OUR FIRST DONATION
In the fall of 2017, OOFOS was able to make our first Project Pink check donation to Dana-Farber Cancer Institute in honor of Duncan. While this was a tremendous milestone for our team, we knew that we were just getting started!
MAY, 2019
HER LEGACY
We lost our beloved friend on May 26, 2019 after a four-year battle with breast cancer. Her legacy lives on in each and every one of us here at OOFOS with our mission to make everyone feel better. We continue to work with our partners at the Dana-Farber Cancer Institute to support new medical breakthroughs. And we won't stop until we find a cure.
JANUARY, 2021
$1M MILESTONE
OOFOS began Project Pink as a dedicated effort to make breast cancer awareness a year-round focus. Our $1M donation mark reinforced our commitment to Dana-Farber Cancer Institute and the Jimmy Fund and our goal to help eradicate breast cancer in honor of Duncan.
APRIL, 2021
FIRST INTERNATIONAL PROJECT PINK PARTNERSHIP
OOFOS officially announced our partnership with The Royal Marsden Cancer Charity, a fundraising movement focused on building a better future for cancer patients. In addition to our 2% donation commitment, we have also gifted OOFOS products to The Royal Marsden's hospital staff in appreciation for their work.
January, 2022
$2M Milestone
After celebrating a huge milestone of $1M donated to Dana-Farber Cancer Institute just one year ago, our continued commitment and successful Pink Camo Collection helped lead us to another $1M raised.
AUGUST, 2022
Official Recovery Footwear of PMC
This year, seven OOFOS team members made up team Project Pink, riding with Team Duncan, and together raising over $600k in additional funds for patient care and cancer research. We are also proud to announce we are the Official Recovery Footwear of the Pan-Mass Challenge.
OCTOBER, 2022
Another International Partnership
OOFOS becomes the official recovery shoe of The Princess Margaret Cancer Centre in Canda, the 2nd international initiative for Project Pink.
June, 2023
Kick Saves for Cancer
We teamed up with 98.5 The Sports Hub and OOcrew member Jeremy Swayman to donate $10 for every save Swayman, or any Boston goalie made this season. In total, over $24,000 was donated directly to Dana-Farber to help in the finding a cure for breast cancer.
July, 2023
Fenway Check Presentation
This summer, we had the honor of
presenting a lifetime donation check of nearly $3.5M The Jimmy Fund at the historic Fenway Park.
AUGUST, 2023
Alex Smith Rides the PMC
Former NFL player and OOcrew member Alex Smith, joined Team OOFOS in the 200+ mile trek across Massachusetts for the Pan-Mass Challenge, contributing to an impressive over $800k fundraising total.
April, 2024
OOFOS Project Pink: Recover with Purpose Panel
To shine a light on the importance of Project Pink, OOFOS invites you to the Project Pink: Recover with Purpose panel, led by Ali Feller, host of the Ali on the Run Show podcast and Boston Marathon finish line announcer.
January, 2025
Project Pink 10 Year Anniversary
This January we celebrated 10 years going strong for Project Pink - donating over $5 million globally to organizations. Our original mission continues to drive us: stand with those affected by breast cancer, and take action to fund patient care and cancer research around the world.
How It Works
1. Make a purchase of any OOFOS Recovery Footwear styles on OOFOS.com.
2. We donate a percentage of each online sale to the Dana-Farber Breast Cancer Research Team.
3. That money helps support new medical breakthroughs with the potential to help patients.
