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Project Pink - OOFOS Cause
What if your pair of Oofos ended breast cancer?
Every purchase on OOFOS.com contributes to our goal of finding a cure for breast cancer.
The Cause chose us.
Endurance. As a marathon runner and biker—someone who built their career at sportwear powerhouses like Reebok, it’s a concept I’m very familiar with. How could I not be? From pushing my own body, to thinking about the way others push theirs, I’ve done so much to explore just how amazing the human body is. But ironically, it was something I wasn’t seeking out at all that taught me the most.
In October 2014, I received a life-changing diagnosis. Stage four breast cancer—or as I refer to it, “treatable, non-curable cancer”. The news was shocking.
At the time, I was well into my newest professional venture as Brand Leader & Marketing Director of OOFOS. I was active as ever, and felt perfectly healthy. How could I have cancer? Regardless of how devastating the news was, my reaction was not to cry. It was to live. To endure.
With the support of my amazing husband, Tom, our four sons, and our family and friends, I began treatment at Dana-Farber Cancer Institute in Boston, Massachusetts. Over the past few years, there have been highs and lows. But through it all, I’ve made a commitment to myself. To enjoy the highs. Persevere through the lows. And prove that the human body has more endurance than anyone could imagine.
To health
Duncan
Brand Leader & Marketing Director, OOFOS
Feel even Better about your best recovery
We created a Project Pink collection to raise awareness for our cause.
Every order contributes to our 2% donation. It's another reason to feel great about feeling the OO.
