2018: A Year In Review

2018: A Year In Review

With the end of the year upon us, it’s a great time for everyone to reflect on accomplishments and lessons from the previous year.

Today, we’re taking a look back at an OO-mazing 2018 at OOFOS.

One of our most important accomplishments this year is that we continued to make thousands of people feel better because they are now feeling the OO!

Whether for post-run or post-workout recovery, to wear for a long shift at work, running everyday errands, or relief from painful foot conditions… OOFOS are truly making people feel better. The OOFOS team is so happy that we’re living up to our mission to “make yOO feel better” and we look forward to seeing the number of people who are feeling the OO grow even more in the new year.


Secondly, with your help, OOFOS has very proudly donated over $250,000 to breast cancer research at Dana-Farber Cancer Institute.  We donate 3% of every single sale on oofos.com directly to breast cancer research, and aim to be writing a check for $1 Million sometime very soon. 

Finding a cure for breast cancer is a cause that is near and dear to our hearts here at OOFOS, after our first employee was diagnosed with Stage 4, Metastatic Breast Cancer in 2014.  To learn more about our mission and how your pair of OOFOS could help end breast cancer, click here.

New Styles and Colors

In 2018, we launched some exciting new styles to allow our wonderful customers to experience the benefits of our OOfoam™ technology year-round, in styles that will keep them warm, comfortable, and feeling the OO, no matter the weather.

Check out these additions to our footwear lineup and read what customers are saying about them:

The OOmg Boot and OOmg Bootie for women 



The OOmg Fibre Low & High for men 

The OOmg Fibre Low & High women 


And of course, new colors galore!

Media Placements: 

OOFOS was featured in over 110 media outlets this year, including Forbes, Wall Street Journal, Women’s Running, Business Insider, Runner’s World, Buzzfeed, Self Magazine, and The Today Show!  We are so proud of the brand that we have built and our story, and are thankful for these outlets, and many more, helping to spread the word.

 Social Media: 

We reached 50,000 Facebook likes!

If you haven’t already, be sure to follow us on our social media platforms to keep up to date on brand news

This year, we heard some truly OO-mazing testimonial from you, our fantastic customers! OOFOS now has over 8,000 reviews on TrustPilot, and a score of 9.4 stars out of 10. We love hearing how you are experiencing the OO.



Wishing you and yours a Happy New Year! Looking forward to sharing a prosperous and OO-some 2019 with yOO!

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