It's that time of year again -- the Boston Marathon is right around the corner! As a local company, we look forward to participating in this iconic event every year. It's such a fun race that the whole city gets involved in. Seeing as how some of us here at OOFOS are runners, we love to be a part of the crowd cheering on the runners, filling the city’s buzz with excitement, and just having a great time overall. It's a great day to get outside and enjoy everything that Boston has to offer.
We asked last year’s Boston Marathon runners what their OO moment was at the expo and here are some of the reactions…
There's nothing better than hearing stories about how our footwear has helped runners at all levels pursue their dreams and reach their goals! We're excited to have a booth at the Boston Marathon for the fifth year in a row so we can work one on one with the runners and their families to share their OOFOS' experience.
Make sure to stop by our booth for a few exciting surprises! Be sure to check back in as the marathon approaches to find out what it is! Here's a look into what's coming ...
Keeping up an exercise regime in the winter can be tough. Whether you drag yourself out of bed early in the morning to face the cold for a workout or strap on a headlamp to run in the dark after work, the chilly air, snow and slush, and lack of sunlight can make it really tough to stay motivated.
Thankfully, daylight saving time is here! Although those first few mornings of waking up are going to be rough, we'll be rewarded with an extra hour of daylight to enjoy in the afternoon. That's an extra hour of running, hiking, biking, climbing, and anything else you love to do!
As the weather warms up and you spend more time outside enjoying the sun, don't forget to change into your OOFOS after a long day of adventuring to give your feet a break and help your body recover and get ready for the next round.
What are you planning to do with your extra hour? Where will your OOFOS take you?
It's time for your daily run, your trip to the gym, or your pickup soccer game with friends. You gear up, probably with moisture-wicking base layers, pants or shorts with compression technology built in, and specially developed shoes. Chances are that you queue up your favorite workout playlist on your smartphone and pop in your headphones with noise-cancelling tech. You might even put on a fitness technology tracker and sync it up to your phone or to a chip in your shoes to track mileage.
When you're done working out, you can use an app on your phone to see how far you ran, how many calories you burned circuit training, or how high your heart rate got. You can even log this information online and share it with your social network to create a virtual workout club. To help your body recover, you can change into compression socks, drink specially formulated beverages with exactly the right balance of carbs and electrolytes, and you can monitor your sleep patterns through your smartphone. Technology is a huge part of our lives, and we rely on it increasingly to take our fitness to the next level.
So when you change out of your workout gear and take out your bluetooth headphones, why do you slip on a pair of regular flip flops or the same shoes you were wearing at work all day? Why not continue to use technology to your benefit to help shorten your recovery time and prepare your body for your next workout?
That's where OOFOS comes in. Every pair of our shoes is biomechanically engineered to help you recover in ways that traditional footwear can't. Our OOfoam technology absorbs 37% more shock with each step than traditional footwear foam, taking stress off your tired feet, joints, and spine. Our patented footbed cradles your arches and allows for a more natural range of motion. Our customers tell us they feel genuine comfort in our sandals and their feet are correctly supported and mobilized for movement after a grueling workout.
Try it yourself to see how OOFOS can bring your recovery into the modern age alongside the rest of your workout experience.
Tim Ferriss--entrepreneur, author of The 4-Hour Workweek, lifestyle designer, and possible superhuman--tried a pair of OOFOS and was impressed enough to include us in one of his 5 Bullet Friday emails!
Here’s what was highlighted in the email:
Athletic "gear" I'm wearing - OOFOS Ooriginal thong. Not that kind of thong, you naughty, naughty animal. These flip-flops were recommended to me by an ultra-endurance runner. Apparently, racers wear these after competition when they want arch support that still lets their swollen feet breathe. Stop judging me, Kelly Starrett!
Tim was called "the world's best guinea pig" by Newsweek. He tries out tons of gear, so we're really honored that he deemed OOFOS worthy of recommending to his many readers. Subscribe to his 5 Bullet Friday for more great recommendations, and get your own pair of OOFOS here!
With a total of 69 races completed in 2016 and a 1000 day run streak under her belt, it's safe to say that Funner Runner blogger Brandi's feet take a beating. She tried out a pair of OOahh Sport Slide sandals post 15K and had some great things to say!
"The way the OOfoam "squishes" to conform to my feet and arch made it that every part of my foot felt supported. It is crazy - you would think that the foam would either be too soft and not support the foot well or be too stiff and not comfortable at all. Nope, OOFOS got this down pat!"We're glad her OOFOS are helping her recover so she can get back out there and crush her goal of completing 100 half marathons! Whether you're racing every weekend like Brandi or take a more casual approach to running, our OOfoam technology can help your feet recover, too. Check out the full review here.
Lou (OOFOS Founder and my training buddy) at the finish of PMC Day 2!
I have made it through Y2 (year 2) of my new adventure - living with Metastatic Breast Cancer. I continue to reflect on the positive, priceless experiences that have been created through my adventure of living with MBC. Shortly after my diagnosis, I began making sure I take pictures to ensure I capture these experiences (If you are reading this you may wish I didn't get so excited about taking photos, as there a LOT of them)!
Reflecting on the past year, it is safe to say that OOFOS thrived in 2016, and it’s all thanks to our loyal fans and customers. We have received dozens and dozens of amazing reviews from mommy bloggers, runners, athletes and even the LA Rams who we partnered with for their 2016-17 season! We love hearing back from our customers and are so proud to have been able to provide recovery for so many people this past year.
As 2016 is coming to an end, we are so excited to say that we have been listed in Outdoor Gear TV’s Gear of the Year list. This short list consists of the products that Outdoor Gear TV continued to wear long past their initial review and stood out over the competition. When mentioning OOFOS in this list, they say,
“Play hard and then recover well. Whether you battle plantar fasciitis or just have tired feet from an epic weekend adventure, these will be your new best friend. We used them as a recovery sandal after long runs and hikes, and just lounging around the house all summer—our feet have never been happier.”
This mention is such an honor and we couldn’t be happier to know that Outdoor Gear TV continued to love our product, even after their initial review. To see the full Gear of the Year list, click here.
Thank you not only to all those who have taken the time to review us in 2016, but also to all of our customers and fans! We wouldn’t be where we are today without you. Let’s make 2017 even better!