News Published April 19, 2024 - BRAINTREE, MA // OOFOS, the Boston-based global leader in Active Recovery footwear, confirms its commitment to recovery by implementing a completely unique sponsorship initiative that supports and celebrates ten “Real People” in their recovery journey following the Boston Marathon. With a pop-up retail store located by the Boston Marathon finish line, OOFOS continues to make a big impact in their hometown during one of Boston’s biggest weekends of the year.
Immediately following the race, OOFOS identified individuals at the finish line in need of Active Recovery support and offered them an official recovery contract with OOFOS. Each athlete will be treated to a photo session, with the images then showcased on digital boards within the store and in other placements as an official OOFOS athlete.
In addition to being fitted with a selection of OOFOS recovery footwear, the Boston-based company will offer support and guidance, ensuring that the athletes have everything they need for a successful recovery from the race. As part of their sponsorship package, each runner will receive an OOFOS shopping spree, complimentary entry for their next race of choice, gift certificates for a massage and pedicure and Espom Salts.
Boston Marathon finishers Kylie Raftis, Grant Grafentin, Marc Sampson, Masaki Mibayashi, Georgia Miller Latremouille, Eric Thomas, Brian J. Melady, Felicita Kagwanja and Abbie Silverstein signed their official contracts while still wrapped in their post-race blankets and immediately slipped into a pair of OOFOS to begin their recovery.
“I’m obsessed with OOFOS – they didn’t pay me to say that,” said newly signed OOFOS athlete, Georgia Miller Latremouille as she put on her pair of OOahh slides. “I was just saying as I was walking after I took my shoes off, that I wish I had OOFOS. This is crazy!”
OOFOS is committed to fostering a community of fun and recovery among athletes, providing ongoing support beyond the finish line. In the days following the marathon, the chosen athletes will embark on a documented recovery journey, which will be shared on OOFOS' social media platforms.
"We are excited to introduce this innovative and fun sponsorship program, which emphasizes the importance of recovery, celebrates athletic performance and delivers a feel-good moment to the running community" said Darren Brown, Head of Marketing, OOFOS. "Knowing the time and dedication these athletes put in to achieving an accomplishment like the Boston Marathon, our goal is to provide comprehensive support for athletes during their recovery period so they can get back to doing what they love faster. Our goal is to support their journey from finish line back to the next starting line, and beyond.”
Videos of each athlete reveling in their new status can be viewed on Instagram or TikTok.
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