Project Pink Week

Project Pink Week

A lot of you probably know that October is Breast Cancer Awareness Month. For countless companies, raising money for cancer research is just another philanthropic cause, or a way for them to implement "cause marketing" in their organizations. During the month of October, companies jump on the breast cancer awareness bandwagon, but for OOFOS, it’s very different.

In October of 2014, Duncan Finigan, one of the leaders of the OOFOS team and the head of marketing/ brand awareness, was diagnosed with stage 4 metastatic breast cancer, or what she and her doctor refer to as “treatable, non-curable cancer”.  Only two years after the launch of the OOFOS brand, the founders decided to take the company mission of “make yOO feel better” and truly stand behind it. The OOFOS team vowed do whatever they could to make Duncan feel better and joined her on her mission to help fund a cure for metastatic breast cancer from the moment of her diagnosis.


From there, Project Pink was born.  The OOFOS team decided to take some of our best selling styles and put a pink logo on them. For each pair sold on, we donate $10 to breast cancer research. Research dollars are imperative to keep finding solutions to help Duncan, and all of those who are fighting breast cancer, feel better and keep living their lives to the fullest.

We work tirelessly to get the word out about Project Pink 365 days a year… but we’re stepping it up and doing something a little different this week. We’re launching our first ever Project Pink Week! To help us reach our goal of Stomping Out Breast Cancer, OOFOS is donating $5 from every pair of OOFOS sold on to breast cancer research. Every single pair.


OOFOS is stepping it up like no other company we’ve ever seen, to help give back based on a personal employee challenge. How’s that for standing behind your company mission?!

Start stomping with us in your new OOFOS and purchase a pair this week during Project Pink Week!   Not only will you feel better because you’ll be Feeling the OO, but your money will be going to a great cause that is near and dear to our hearts, helping all of those who are living with metastatic breast cancer feel better.  And isn’t that what it’s all about-- doing things to make others feel better?  

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