FREE GROUND SHIPPING AND FREE RETURNS ON EVERY ORDER

Understanding the OO | Part 2: OOfoam™

October 31, 2018 2 Comments

Understanding the OO | Part 2: OOfoam™

If you missed Part 1 of our series, click here. For Part 3, click here.

Today, we’re talking all things OOfoam™.

What is OOfoam™?

OOfoam™ is the name for the technology that is in every product we create.  It's our “special sauce” if you will; the reason our footwear feels so gOOd and it's what sets us apart from other brands.

Each and every pair of OOFOS, no matter the style, is designed with OOfoam™ technology and a patented footbed design that together absorb 37% more impact than traditional footwear foams (like the EVA foam found in your running shoes).

What does this mean?

OOFOS shoes are designed to support your arches and cradle your footbed, and the soft OOfoam™ material works to absorb impact so that when you’re walking, energy gets displaced to the side instead of going back up into your body. This helps to take stress off of your ankles, knees, hips and lower back—truly making you feel better.  The shoe is designed to enable a more natural walking motion because there is nothing added in between your foot, OOfoam™ and the ground.  Your foot is able to articulate the way it was naturally designed to, as if you were walking on grass or sand.  

OOfoam™ is a closed cell foam, so it doesn’t hold in any moisture or bacteria and minimizes odor. This is a great feature because you can wear them anywhere and easily clean them if they get dirty. You can throw your OOFOS into the washing machine on the gentle cycle using a mild detergent, or simply wipe them down with a wipe or washcloth and they’ll be good as new. OOFOS shoes even float in water!

OOfoam™ also never loses its integrity throughout the life of the shoe. This means that no matter how much you wear the shoes, you’ll always get that soft foam cushioning, comfort and support under your feet.  You'll just want to pay attention to the tread on the bottom of the shoes. When that starts to wear down, it’s time to replace your OOs. 

  

The Science Behind the OO: There’s more to OOFOS and our OOfoam™ technology than just comfort. OOFOS have been scientifically proven to make you feel better by reducing stress on the joints and aiding the recovery process.  We completed a study at the UVA labs that showed that walking in OOFOS footwear reduces demand on ankle power—meaning that it actually makes walking less impactful on the body.  

When you’re not “performing”—i.e. running or working out—don’t you want to be wearing something that will make your body feel better - and what if that 'something' was backed by science?  That's right.  You can be in what we call dynamic recovery - or simply healing your body just by wearing OOFOS.  

We're the only company in the world with OOfoam™ and we want as many people as possible to #feeltheOO and experience for themselves the difference that our technology makes. Interested in trying it feeling the OO yourself?  Shop our MEN's collection & WOMEN's collection today.

Don't forget to check back in for more from our series on Understanding the OO!  

You can find other posts in this series by clicking here: Part 1 | Part 3





2 Responses

Sherry
Sherry

November 26, 2018

LOVE my OO’s!!!! I’ve turned over a dozen friends on To them and they ALL love them. I have 8 different colors and wear them everyday! I hope some of the discontinued colors come back as mine are worn out!

Judy Allen
Judy Allen

December 11, 2018

I found my 1st pair at a farmers market in Maui, had planters fasciitis. Couldn’t believe the relief I got with them. I now own 3 pair and always checking out new ones.

Leave a comment

Comments will be approved before showing up.


Also in OOAH MOMENTS

Marathon Series: @JennaMMcHugh, Meet Jenna!
Marathon Series: @JennaMMcHugh, Meet Jenna!

April 12, 2019

Jenna McHugh is a working mom of 3 and a FIVE TIME Boston Marathon finisher. Check out her feed as she is constantly traveling and running in cities we dream of going to! Read along as she preps for her SIXTH Boston Marathon.

View full article →

Marathon Series: @RunningWithMoxie, Meet Amber!
Marathon Series: @RunningWithMoxie, Meet Amber!

April 12, 2019

Meet Amber, or more widely known to her followers at "RunningwithMoxie"! A mom, principal, runner and baker, Amber does it all. Read below to learn more about how she juggles everything, all while training for The 2019 Boston Marathon! 

View full article →

Marathon Series: @Estimatriska, Meet Olga!
Marathon Series: @Estimatriska, Meet Olga!

April 12, 2019

Meet Olga, or as her 37k followers know her as @Estimatriska! Olga is a triathlete who is training for the Boston Marathon. Follow along as she tells us about her pre and post workout routine, and how she best recovers from a tough run.

View full article →