The leader in recovery footwear launches limited edition gameday sandal and hosts activations and
giveaways for attendees!
Braintree, Mass (December 5, 2017) – OOFOS, the leader in recovery footwear , today
announced that it will be the official recovery footwear for the 2017 NOVA® Home Loans
Arizona Bowl on December 29 th . This sponsorship supports OOFOS’s commitment to the
athletic community, encouraging fans and players alike to recover with the benefits of the
brand’s OOfoam technology. In addition to a variety of exclusive events and offers for gameday
attendees, OOFOS will be launching a Limited Edition Arizona Bowl OOahh Sport Sandal,
available for purchase in both men’s and women’s sizes at $60 MSRP throughout the game.
Members of both the New Mexico State and Utah State teams will also receive a pair.
“The NOVA Home Loans Arizona Bowl wants to provide the players from each of our teams the
newest, most exciting and beneficial gifts during their stay in Tucson,” said Alan Young,
executive director of the NOVA Home Loans Arizona Bowl. “When we found out that OOFOS
footwear provides both training and recovery benefits in addition to being a stylish slide, it
became our goal to get them on each player and coach.”
OOFOS is sponsoring activations at a variety of events during gameday weekend. Attendees are
encouraged to visit the VIP OOFOS tent at the Downtown Block Party on December 28 th from
3:00 p.m. – 8:00 p.m. and the Desert Diamond Casino Tailgate Festival on December 29 th
starting at 11:00 a.m. OOFOS will also have a pop-up store in the stadium where attendees can
purchase an assortment of products including the new Limited Edition Arizona Bowl sandal.
“We are honored to be recognized as the official gameday recovery shoe for the NOVA Home
Loans Arizona Bowl,” said Lou Panaccione, co-founder and CEO of OOFOS. “Recovery is often
overlooked and essential for success. Our OOfoam technology and patented foot bed will help
college athletes take their game to the next level.”
All OOFOS products are made of a proprietary material called OOfoam, absorbing 37% more
impact than traditional footwear and helping individuals recover in ways typical shoes cannot.
Available in a variety of styles and colors, OOFOS footwear features a patented foot bed design
with arch support that works with all foot types, enables natural movement and cradles arches
taking pressure off knees, ankles, hips and lower back.
To learn more about OOFOS, visit OOFOS.com , the brands Instagram ( @oofos ) and Pinterest
( oofos ) pages, or join the conversation on Facebook at facebook.com/oofosfootwear or on
Twitter ( @oofos ).
OOFOS began as a team of footwear veterans — friends dating back to the athletic footwear
and running shoe boom of the ’70s and ’80s. Brought together by a desire to fill a need for
footwear that could help fitness enthusiasts recover from repeated workouts on hard surfaces.
Stores are filled with athletic shoes designed to offer rebound and energy return — shoes that
spring you forward when you’re exercising. What was missing was a material that could do the
opposite: actually absorb shock after a workout. Two and a half years of tireless development
later, we had a breakthrough on our hands. Our revolutionary OOfoam technology combined
with a biomechanically engineered foot bed to create OOFOS: footwear that can truly make
your hard-working feet and body feel better. Our unique OOfoam is designed to absorb 37%
more impact than traditional footwear, relieving stress to the feet and body while helping you
recover faster. Learn more at oofos.com .
About the NOVA® Home Loans Arizona Bowl
Owned and operated by TD4Tucson, a Tucson-based non-profit organization. The NOVA®
Home Loans Arizona Bowl was sanctioned in March 2015 as the 41st NCAA college football
game and the third bowl game staged in Arizona. The NOVA® Home Loans Arizona Bowl is
dedicated to promoting community engagement and support in the Tucson area and will
include teams from the Mountain West Conference and the Sun Belt Conference. For more
information about the NOVA® Home Loans Arizona Bowl, or for ticket information, visit