OOFOS® and ADWYSD® have come together with a shared belief: feeling good can take you places. Pairing OOFOS’ recovery innovation with the optimistic spirit of Always Do What You Should Do, this collaboration is about finding your balance without standing still.
Made for the
Mission
Founded by Nick Mason, ADWYSD is a London-based brand rooted in the surf and skate culture of his native New Zealand. Mason started the brand from a shared bedroom in East London while working in surf, skate and concept stores in Soho. Feel-good messaging sits at the center of everything ADWYSD does.
This OOriginal Sport Sandal takes inspiration from the distinctive markings of the Blue Devil, an endemic fish found in the South Pacific. This shoe not only stands for comfort, but for committing every day to a lifestyle of mindfulness
and balance.
Underneath, the OOriginal retains the proprietary OOfoam™ construction and patented footbed that pioneered the recovery footwear category and established OOFOS as its creator.
Made for life between the beach and the street, the sandal brings together the intuition of ADWYSD with OOFOS’ recovery technology—making whatever mission you’re on a whole lot comfier.