OOFOS Welcomes PRIME to the Team

OOFOS Welcomes PRIME to the Team

Hear from PRIME himself about his first encounter with the OOFOS brand and why our proprietary OOfoam technology won over the two-sport legend:



"I'm down in Houston with my 7on7 team. We kickin' butt because that's what we do. Long day – and if you've ever been to a 7on7 [tournament], you know it's going to be a long day – especially if you’ve got a good team. You know you're going to play about five to six games. The day gets so long and you get so drained emotionally - because I'm into the game coaching - and physically. And my feet are bad.

“The day gets so long and you get so drained emotionally … and physically. And my feet are bad.”

I see this young cat, this young brother, Bryant, over there with some slides, showing some of the kids the slides. But they don't really understand what slides are for. They just wear slides because slides are cool. We wear slides because slides are comfortable; and he offered me a pair. I was reluctant to take them because you know usually there's a catch – you give something, you want something. But I took them. He was very polite. And I wore them and wore them and wore them. They are the most comfortable slides I have ever worn in my life.

“They are the most comfortable slides I have ever worn in my life.”

This is coming from a dude who is 52, who’s had three toe surgeries – and is in the need of a fourth – and these shoes changed the game for me.

“These shoes changed the game for me.”

So, it's normal for me after a long day, or to bring comfort to my feet, to wear OOFOS.
And let me tell you something man, if you want style as well as comfort – and normally you have to sacrifice one for the other – right here baby, OOFOS.

“If you want style as well as comfort – and normally you have to sacrifice one for the other … OOFOS.”

I ain't lying. Ask all my kids and family members and friends and loved ones, because I'm letting it be known, I'm letting it be known – truth." – Deion

Following his first-hand experience with OOFOS and OOfoam technology, Deion contacted our team to tell us his story and express the benefits it brought to his active lifestyle. He wanted to be involved, and we wanted him to be involved, so the partnership was put in motion.

Deion joins the OOFOS team as a strategic partner on our expert advisory panel, which includes sport medicine professionals, health & wellness specialists, renowned coaches & trainers, research scientists and world-class athletes. This panel helps guide the evolution of OOFOS as a pioneer in the recovery footwear category, lending their unique expertise to our brand development.

We know that Deion’s expertise and understanding around the importance of recovery for athletes will help us continue to build on the roster of 35+ professional teams already using OOFOS as a piece of their active recovery toolkit.

 

OOFOS with Deion Sanders

OOFOS Team with Deion Sanders