Marketing Operations Manager
Position Overview:
At OOFOS, our mission is to make people feel good through our proprietary OOfoam™ technology and innovative footbed design, company culture, and community initiatives. We prioritize empathy, inclusivity, and creativity, leaving a lasting sense of WOW! We are committed to providing exceptional experiences for both our customers and employees, fostering a trusted and inclusive environment. You’ll have the autonomy and flexibility to develop your career and contribute to our innovative products, that enable people to live life in ultimate comfort.
The Marketing Operations Manager plays a critical role in building the operational foundation that enables OOFOS to bring its brand and marketing strategies to life. Responsible for establishing scalable processes, driving cross-functional accountability, and leading marketing's integration into the overarching go-to-market process, this role ensures that strategic priorities translate into coordinated, actionable, and measurable execution.
Serving as a central driver of marketing operational excellence, this position owns the development and management of marketing critical paths, establishes clear milestones and decision-making frameworks, and proactively identifies opportunities to improve how teams plan, collaborate, and deliver.
Through strong cross-functional leadership and a forward-looking approach to planning, the Marketing Operations Manager creates the structure, visibility, and operational discipline necessary to accelerate execution, optimize resources, and support OOFOS' continued growth.
Key Responsibilities:
Lead Marketing Operations & Process Development
- Own the development, implementation, and continuous improvement of marketing operational processes that enable greater efficiency, accountability, and scalability across the organization.
- Establish standardized workflows, planning frameworks, and operating procedures that support the execution of brand campaigns, product launches, partnerships, and key marketing initiatives.
- Identify operational gaps, recurring bottlenecks, and opportunities to simplify workflows, improve collaboration, and accelerate decision-making.
- Develop and implement tools, systems, and reporting structures that provide marketing leadership with clear visibility into priorities, progress, resources, and executional risks.
- Own and optimize Notion as the central project management platform for Marketing, building and maintaining workflows, project timelines, critical paths, and dashboards to drive cross-functional visibility, accountability, and timely execution.
- Partner with marketing leadership to assess team capacity, prioritize initiatives, and evaluate resource trade-offs to ensure the organization is focused on its highest-impact opportunities.
Spearhead Marketing's Role in Go-to-Market Planning
- Lead marketing's operational integration into the company-wide go-to-market process, ensuring marketing priorities, deliverables, and dependencies are clearly represented within overarching business milestones.
- Serve as a key cross-functional partner to Product, Merchandising, Sales, Creative, and other business functions to align marketing execution with enterprise go-to-market timelines.
- Establish and manage marketing-specific go-to-market milestones, ensuring alignment with product development, commercialization, sales readiness, and launch objectives.
- Proactively identify cross-functional dependencies, potential timing conflicts, and executional risks, driving alignment and resolution before they impact business priorities.
- Represent marketing in key go-to-market planning meetings, communicating critical milestones, resource needs, and decisions required to deliver against launch objectives.
- Champion earlier planning, stronger organizational alignment, and greater accountability throughout the go-to-market lifecycle.
Own Marketing Critical Paths, Milestones & Executional Accountability
- Architect and own comprehensive marketing critical paths for seasonal campaigns, product launches, collaborations, partnerships, sales meetings, and other strategic initiatives.
- Establish clear dates, gates, milestones, ownership, and decision points across all phases of marketing planning and execution.
- Drive accountability across cross-functional teams by proactively managing dependencies, monitoring progress, and ensuring commitments are met.
- Lead the development of streamlined leadership review and approval processes that support timely decision-making and eliminate unnecessary executional delays.
- Anticipate challenges, escalate risks with recommended solutions, and proactively adjust timelines or resources to maintain business momentum.
- Establish consistent project management standards and communication practices that create transparency and confidence in marketing's ability to deliver.
Drive Campaign Readiness & Asset Delivery Excellence
- Establish and lead an operational framework that ensures all marketing campaigns and initiatives launch with the necessary assets, content, tools, and cross-functional alignment.
- Partner with Integrated Marketing, Creative, Creative Operations, and channel owners to define campaign deliverables, establish timelines, and ensure accountability throughout development.
- Spearhead the development and implementation of standardized campaign launch toolkits that provide teams and business partners with clear, organized, and actionable marketing resources.
- Drive process improvements that accelerate asset development and delivery, with a target of making approved campaign assets available 4–6 weeks ahead of launch, where appropriate.
- Establish clear visibility into asset development, review, approval, and delivery milestones, proactively addressing risks that could compromise launch readiness.
- Partner with the Creative Operations Specialist to ensure effective coordination of product samples, asset organization, delivery, and availability.
Lead Marketing Budget Management & Resource Visibility
- Lead the operational management of marketing budgets in partnership with the VP of Marketing and Director of Brand Marketing.
- Establish and maintain processes for budget planning, forecasting, tracking, reconciliation, and reporting.
- Provide leadership with clear, accurate visibility into planned versus actual spending, outstanding commitments, vendor and agency expenses, and potential budget risks.
- Proactively identify budget variances, resource constraints, and opportunities to improve financial efficiency.
- Support informed investment decisions by connecting marketing priorities, executional timelines, and available resources.
Lead Marketing Planning & Sales Meeting Readiness
- Serve as marketing's primary operational lead for major sales meetings, seasonal sell-in milestones, and other key commercial planning initiatives.
- Establish and drive cross-functional planning timelines, ensuring marketing deliverables are aligned with Sales, Product, Merchandising, and Creative priorities.
- Lead the coordination of marketing-related agendas, presentations, sell-in tools, campaign materials, and other critical deliverables.
- Establish clear ownership, review processes, and approval milestones to ensure marketing teams are prepared to support key commercial moments.
- Drive post-meeting accountability through documented decisions, action plans, and follow-up on critical deliverables.
Champion Operational Excellence & Continuous Improvement
- Build a culture of operational accountability, proactive communication, and continuous improvement across the marketing organization.
- Establish consistent project management practices, meeting cadences, and reporting structures that improve alignment and reduce unnecessary complexity.
- Lead cross-functional status meetings and operational reviews focused on milestones, dependencies, decisions, and risk mitigation.
- Identify opportunities to leverage technology, automation, and project management platforms to streamline workflows and improve team productivity.
- Develop and track operational performance indicators that measure planning effectiveness, milestone adherence, asset readiness, and overall executional efficiency.
- Act as a trusted operational partner to marketing leadership, helping translate strategic direction into executable plans while continuously improving how the organization works.
Qualifications:
- 5+ years of experience in marketing operations, integrated marketing, project management, or go-to-market planning, preferably within footwear, apparel, consumer products, or a related brand environment.
- Demonstrated experience building and implementing operational processes, project management frameworks, and scalable workflows.
- Strong understanding of end-to-end go-to-market processes, including product commercialization, seasonal planning, integrated campaigns, and cross-functional launch execution.
- Proven ability to lead complex, cross-functional initiatives, establish accountability, and influence stakeholders without direct reporting authority.
- Experience developing and managing critical paths, project milestones, approval processes, and operational reporting.
- Strong financial acumen with experience managing marketing budgets, forecasting expenditures, and providing leadership with actionable financial visibility.
- Hands-on experience with Notion is required, including building and managing project workflows, timelines, dashboards, and cross-functional planning processes. Experience with Figma or comparable collaboration tools is a plus.
- Familiarity with digital asset management platforms such as Frontify, Bynder, or similar systems.
- Strong strategic thinking and problem-solving skills, with the ability to anticipate challenges and develop practical solutions.
- Exceptional organizational skills and the ability to manage competing priorities in a fast-paced, evolving environment.
- Confident communicator capable of influencing cross-functional partners, facilitating alignment, and driving decisions at multiple levels of the organization.
- A proactive, solutions-oriented mindset with a passion for building processes that enable teams to perform at their best.
Leadership Behaviors:
- Takes Ownership: Demonstrates accountability, initiative, and sound judgment in driving outcomes.
- Leads Through Influence: Builds alignment and drives accountability across teams without relying on formal authority.
- Thinks Strategically: Connects operational priorities to broader business objectives and long-term organizational needs.
- Drives Continuous Improvement: Challenges existing processes and identifies opportunities to work smarter and more effectively.
- Communicates with Clarity: Provides proactive, transparent, and actionable communication to stakeholders.
- Builds Collaborative Relationships: Fosters trust, partnership, and shared accountability across functions.
- Anticipates and Solves Problems: Identifies potential roadblocks early and develops practical solutions.
- Adapts to Change: Navigates evolving priorities while maintaining focus and executional discipline.
- Champions Inclusion: Values diverse perspectives and contributes to a collaborative, inclusive culture.
- Acts with Integrity: Demonstrates sound judgment and consistently supports OOFOS' values.
